Limbic Ads System v3.0

Ads that don't look like ads.

+30 brands scaled. +$3.5M USD in sales. A whole system running — not luck, and not one more agency that only promises.

Measure your brand's ad potential. Free and in 5 minutes.

limbic.system / v3.0 / analysis LIVE
CREATIVE ID LC-047
WHAT TO SAY Urgency & FOMO
HOW TO SAY IT UGC · Influencer
HOW TO SHOW IT Talking Head
HOOK TYPE Open Loop
FUNNEL PHASE TRUST
ANDROMEDA
82%
LATTICE
74%
GEM
91%
MARM
87%
Brand 1
+$1M· in ad spend managed +$3.5M· in sales generated +30· brands scaled v3.0· documented system 5· Meta AI models 7 days· active monitoring <48h· upload time 38.68x· documented ROAS limbicads.com +$1M· in ad spend managed +$3.5M· in sales generated +30· brands scaled v3.0· documented system 5· Meta AI models 7 days· active monitoring <48h· upload time 38.68x· documented ROAS limbicads.com
+0M
USD in ad spend managed
+0M
USD in sales generated
+0
Brands scaled
This is the system in action

They don't look like ads.
That's why they work.

Native creatives. Every piece has a documented emotional category, voice, format and hook.

Brands that trust the system

Limbic Score

Measure where your brand stands.
In under 5 minutes.

9 questions. A score from 0 to 100. You'll know exactly which dimensions are holding back your sales — and what your next step is.

1 of 9
Limbic Score · Dimension 1 — Volume
How many new ads do you launch per month?
Limbic Score · Dimension 2 — Variety
Do your ads work different emotions, voices and formats, or do they always say the same thing?
Limbic Score · Dimension 3 — Signals for Meta AI
How are your conversion signals to Meta?
Limbic Score · Dimension 4 — Hook Rate
Do you measure how well your ads hook in the first 3 seconds?
Limbic Score · Dimension 5 — Speed
How long does an ad take from idea to published?
Limbic Score · Dimension 6 — System
Do you have a system that defines what to produce, why, and for which funnel stage?
Brand profile · 1 of 3
How much do you invest in Meta Ads or TikTok Ads per month?
Brand profile · 2 of 3
What's your business's monthly sales range?
Brand profile · 3 of 3
How do you best describe your business?

Complete the last step to see your full diagnosis and priority actions.

We'll send it straight to your WhatsApp.

Calculating...
--
/ 100

There are two ways to learn this.

With a system from the start.

Or through mistakes that cost you money, time and energy — until you get fed up with Meta and blame it for everything.

The platform isn't the problem.
The system you were missing is.

But don't worry.

You already have the number. You already know exactly which dimensions are failing. That puts you ahead of 90% of brands still running ads blind, with no idea why they don't scale.

The next step is simple: an Initial Audit. In one session we hand you the exact roadmap to raise your score — and with it, your results.

The track record

Real numbers. Real brands.

These numbers aren't the average. They're from brands that know their diagnosis, apply the full system and go hard for a full quarter. It's not for everyone. It's for those who commit.

This is what our results look like on Shopify and Meta

Active creatives · Real ROAS per ad

I want results like these for my brand →
Frequently asked questions

What you're wondering
before taking the step.

For the full-service agency, we work with brands investing at least $3,000 USD/month in ad spend. For weekly consulting there's no minimum — it's for teams who want the system but are still building scale.
The first creatives go out in 2-3 weeks. The first real data within a month. Structural changes in ROAS and CPA usually between the third and fourth month — once the system has enough data to iterate with criteria.
The agency is full execution — we run the entire system. Consulting is guidance — you or your team execute with our weekly direction. The diagnosis defines which makes more sense for you right now.
The system was born for Meta. But the What to Say · How to Say It · How to Show It · How to Hook It framework works on TikTok too. What changes is the technical execution, not the method.
We work with brands that have something real to sell: physical products, services, courses, digital businesses. The system is an amplifier — you need something good before we amplify it.
Our metric isn't "we publish ads." It's "the ads sell." If we don't see clear signs of improvement in the first period, we tell you directly and adjust the plan. We prefer the uncomfortable truth over the comfortable promise. We don't work with fixed-term contracts or hide behind vague indicators and jargon to create dependency. We're clear and we educate our clients so they demand more from us every time and gain the right knowledge to grow their business.
Why you're here

If you made it this far, it's because
something in your brand isn't working.

The truth nobody tells you

Most agencies in Colombia and LATAM hide their lack of results behind vague indicators and jargon 😨. They sound sophisticated, but they make you dependent.

We speak the only language that matters:
Your growth.

💸

Your ads cost more and more, and sales don't keep up.

🤖

Meta changed its AI systems in 2026 and nobody told you how to adapt.

🤷

You don't know if the problem is the creative, the copy or the targeting.

🔁

You test things. You spend. You learn little. You start over.

🎯

You don't have a system. You work on the fly.

The problem isn't Meta. It's not your product. It's not the budget.

It's that you don't have a system.

That's exactly what we build.

See the system →
Limbic Ads System v3.0

We don't work on intuition.
We work with a three-layer system.

Consumer psychology, the creative framework and Meta's AI models aren't separate pieces. At Limbic they work as one integrated system where each layer feeds the next.

LAYER 0
LAYER 0
Consumer Psychology
The foundation. The human brain doesn't change — platforms do.
BaseLimbic System (Emotional Brain)
BiasesCognitive
AwarenessMarket Levels
Emotion6 Categories
FunnelFEEL · UNDERSTAND · TRUST
MessageLimbic Brand Core (Umbrella Message)
FEEDS THE CREATIVE FRAMEWORK
LAYER 1
LAYER 1
Meta AI Stack
5 models that decide who sees your ad — and how much you pay.
01
Andromeda
Retrieval
02
Lattice
Ranking
03
GEM
Master Brain
04
MARM
Real Time
REA ↻
Agent
Autonomous
DESIGNED FOR META'S AI MODELS
LAYER 2
LAYER 2
Creative Framework
4 dimensions. Every ad is the intersection of the four.
① What to Say6 Emotional Categories
② How to Say It7 Voices and Sources
③ How to Show It12 Visual Formats
④ How to Hook It8 Opening Types
Narrative10 Storytelling Structures
NamingTaxonomy v3.0

This is the system nobody in LATAM has documented. Every creative decision we make — which emotion to trigger, which voice to use, which format to produce, how to open the first 3 seconds — is mapped directly against how Meta's 5 AI models process and distribute ads.

I want this system for my brand →
The context your traditional agency ignored

Meta changed the rules in 2026.
Most are still playing by the old playbook.

Since early 2026, Meta runs 5 AI systems in a chain. If you don't understand them, your competitor wins the auction before your ad even shows.

limbic.system / capa-1 / meta-ai-stack / live
01
ANDROMEDA
Retrieval. Filters 10M+ candidates → 2,000. Your creative gets in or not in milliseconds.
Pool coverage: 82%
ACTIVE
02
LATTICE
Multi-objective ranking. Balances person + advertiser value in every auction.
Alignment score: 74%
ACTIVE
03
GEM
Foundation model. Master brain. Learns from trillions of interactions to improve the whole stack.
Signal quality: 91%
ACTIVE
04
MARM
Real-time adaptive inference. 1B+ parameters. Decides who sees what in <1 second.
Real-time rank: 87%
ACTIVE
05
REA ⟳
Autonomous agent. Evolves the previous 4 models with no human intervention.
Improvement velocity: ∞
EVOLVING
$ Limbic v3.0 — a system designed to optimize WITH the 5 models, not against them
01
Creative diversity = Andromeda coverage
At least 3 variations per emotional combination. Without variety, Andromeda can't distribute to distinct micro-segments.
02
Objective-creative coherence = efficient Lattice
An ad that promises one thing and leads to another breaks Lattice's equation and automatically reduces distribution.
03
Clean signals = GEM learns faster
Pixel + CAPI properly set up are direct input to the system's brain. Without signals, not even the best creative reaches the right person.
04
Hook Rate in 3s = priority signal for MARM
MARM updates in real time. An ad's first 48h are critical. A good hook determines massive distribution or none.
How we work together

Two ways into the system.
One single door.

The diagnosis defines the right path for you.

Strategy sessions

Consulting

Done with you

For brands and teams who want to execute in-house with expert strategic direction. You run the system. We guide you in every session.

  • 1 weekly 60-minute session
  • Initial account diagnosis and blind spots
  • Creative strategy + review of active pieces
  • A concrete action plan each session
  • Access to the Limbic framework for your team

Not sure which one is for you? Diagnose your brand free →

Limbic vs the rest

It's not who pushes the buttons.
It's who has a system.

Limbic Ads The system
Traditional Media Buyer No system
⚙️
Documented, versioned and replicable system. The v3.0 defines every decision before producing.
Personal intuition. If the media buyer leaves, the knowledge leaves with them.
🤖
5 AI models mapped: Andromeda · Lattice · GEM · MARM · REA. Every creative works with the stack.
Uses Advantage+ without understanding why it works. No map of Meta's system.
🎯
3 axes + Creative Coverage Map. We spot blind spots before producing a single ad.
Publishes whatever the client sends. No system to know which angles are missing.
📊
Structured taxonomy + Motion.app for reports by emotional category. Everything named, everything measurable.
"Video 1, August test." No naming or deep creative analysis.
Bulk upload in under 48 hours, with order, naming and quality. No bottlenecks.
Ad hoc. No defined SLA or prioritization process.
🔍
Account active 7 days a week. Fast response to critical events. Saturdays, Sundays and holidays too, for urgencies.
Monday to Friday. Saturday's problem gets solved on Monday.
📈
MER, blended ROAS, scaling criteria. The full funnel, not just the platform metric.
Isolated campaign ROAS. No connection to the business's real profitability.
🤝
Your growth is our real metric.
We want to understand your business, not just your campaigns.
Delivers a monthly report. The relationship ends where the contract ends.
9/9
Dimensions covered
Limbic · Full system

You're not paying for someone
to manage your ads.

You're paying for a system
that wants to see you grow.

Real workflow

Two engines.
A system that never stops.

Launch engine (once per client) + operation engine (the loop that never stops). Constant north star: the 3Vs.

🧠
Engine 1 · Once per client
Launch
01
Discovery & fit meeting
We understand the business, explain the method and validate if there's a real opportunity to scale.
02
Custom quote
A tailored proposal based on the client's goals.
03
Diagnosis & platform setup
We audit the accounts, evaluate Meta's AI stack and set up what's needed before launching.
Layer 1 · Meta AI
04
Onboarding with the Limbic Ads System
Onboarding prompt: brand DNA, tone of communication, initial strategy.
05
Strategy presented
Limbic Core + 4 dimensions + funnel stage per creative + inspiration ads.
Layer 2 · Creative Framework
🔁
Engine 2 · Continuous loop
Operation
06
Production & upload in <48h
The client delivers in ClickUp. Our ops team uploads in under 48 hours.
ClickUp · Speed
07
Upload with Naming taxonomy
Every ad is uploaded with the Naming Convention v3.0, ready to be measured.
08
Connected measurement
Motion App with reports across the 4 dimensions and cross-referenced with the business's numbers.
Motion App · Dashboard
09
Read signals · weekly
Green/yellow/red traffic light: which creative is alive and which isn't. WoW review of the 4 dimensions.
Limbic Traffic Light · WoW
10
Diagnose by dimension
On a yellow/red: identify which dimension fails (What/How/Show/Hook) and decide whether to turn it off, analyze it deeper or replace it with another creative.
Diagnosis Guide
11
Fast reaction to winning dimensions
What the traffic light marks green gets scaled with immediate reaction. More volume on what already works.
Speed · Volume
12
Measuring the 3Vs
Monthly support to measure Volume, Variety and Speed. We help the brand raise its creative capacity and identify the tools that let them deliver faster and with more diversity.
3V Scorecard · Monthly
V1
V1 · VOLUME
Volume
"When brands understand that creating ad content at volume is a Revenue Driver and not a marketing expense, they scale."

We help the brand build its creative production capacity sustainably. More qualified shots per month, without piling up old ads that confuse the algorithm.

V2
V2 · VARIETY
Variety
"Volume only works if it comes with diversity. The same message in 10 different formats reaches 10 different micro-niches."

Diversity of formats, emotional categories, voices, hooks and narrative structures so Andromeda distributes to every available micro-segment.

V3
V3 · SPEED
Speed
"The initial evaluation window is critical. MARM decides distribution in the first 48 hours."

The brand's ability to quickly deliver the content requested. We help them manage it faster and faster. From idea to live ad in under 48h.

The people behind the system

A system built by operators, not theorists.

Over $1M in ad spend managed and $3.5M in sales generated.

Juan Felipe Pulgarín
Juan Felipe Pulgarín
System Architect · Co-Founder

From the corporate world to scaling digital businesses. He understood that platforms change — but the human brain doesn't. His approach doesn't start with the algorithm. It starts with emotion.

  • Architect of the Limbic Ads System v3.0
  • +$3.5M in sales generated through Meta and TikTok
  • Strategist behind +30 scaled brands
Juan José Hernández
Juan José Hernández
Operations & Growth · Co-Founder

The bridge between strategy and execution. He builds the processes that turn the Limbic system into real, measurable and scalable results for each client.

  • Co-Founder of Limbic Ads
  • Operations and growth of the system
  • Engine behind the process with each brand
  • +1M USD managed in Meta ads
  • Brand strategist
Simón Pulgarín
Simón Pulgarín
Content & Sales Funnels · Tutor

In the digital world since 2014. He builds conversion ecosystems that last. His obsession: understanding why people connect with content and how to sustain it over time.

  • Founder of a digital school with +40,000 students
  • +$2M USD in sales generated
  • Expert in organic growth and sales funnels